Joseph Gonzalez
Designer. Artist. Innovator.
Character Development & Storybooks
Featuring my projects focused on creating books with a story, characters, and environments that extend into developing toy and game products associated with them.
Rocket & His Greatest Invention
"In the center of the world lies a tree so big it can be seen from space. In this tree there is a town where a large group of birds live in peace and harmony: doing daily routines, creating, and being involved in society. Rocket is a bird that can’t fly, but he is an inventor. So he comes up with different inventions to help him fly. But his inventions don't work out. After Rocket gives up, with the help of his best friend and sister, he gives it another go. Will Rocket inventions work? Will Rocket be able to fly for the first time?"
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I created this storybook as part of my (BFA) Toy Design Program thesis project where I written and illustrated a children’s storybook inspired by myself and interest. Part of this project was to also conceptualize two toy products based off my own book and to develop a plush toy prototype of my character from the book.
Storybook
Storybook & Character Development Ideation
Featuring the process I have gone though while developing this project. How I took it from research,
to character and environment ideation, and illustrations.
Toy Concepts, Ideation, & Prototype Plush Toy
Featuring 2 toy concepts based on my storybook and then plush toy prototype based on the main character of my book.
Activity Book
Cableman & The Rise of Television
"In a world behind the television screen where dwells, a place of infinite possibilities and anything can happen. In this book you are the actor, so you can explore all these places by creating your own story with papercraft construction and play."
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I created this activity book and papercraft as part of a Joan Mitchell Foundation “Creating a Living Legacy” program art exhibition. Which showcases artwork side-by-side from art apprentices, art legacy specialists, and C.A.L.L artists associated with the program. I created this book inspired by my own toy design practice, interest in papercraft toys, and my time in the C.A.L.L program with artist "Jaime Davidovich" who was a conceptual artist and television-art pioneer.
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Play Feature Steps:
1) Cut and fold template patterns using scissors.
2) Assemble the template with glue to create your Cableman figure.
3) Insert any of the tv screens to customize your Cableman figure.
4) Flip through different channels and use the figure to create your own stories.
Activity Book & Character Development Ideation
Featuring my ideation I have gone through while developing this project. Showing the play features step-by-step that someone will do to construct and play with this activity book to act out their own story through imaginative play.